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Case study
Addex Group & Addex Urban Storefront
Addex Group · Full-Stack Product Engineer · 2023 – Present
Development of a multi-brand Shopify storefront used across commercial and industrial sectors, including bespoke landing pages, shared components, and a modernised UX foundation.
View live project ↗ShopifyLiquidJavaScript
Context
- Addex Group required a unified, modern storefront spanning two brands, with reusable components and support for frequent product and campaign launches.
- Marketing needed a flexible system for high-quality landing pages, highlighting products used by well-known organisations across construction, automotive, and public services.
What I owned
- Re-engineered the theme’s UX and structure, delivering a refreshed design system, updated layouts, and a scalable component architecture.
- Designed and built numerous landing pages for product launches, campaigns, and sector-focused solutions.
- Created cross-brand shared components and layouts used across Addex Group and Addex Urban.
- Implemented merchandising improvements, structured navigation, and reusable Liquid sections to support varied catalog needs.
Outcomes
- A cohesive multi-brand experience spanning Addex Group and Addex Urban.
- Faster launch cycles for new campaigns and product lines through reusable landing page templates.
- Improved product discovery and a more consistent experience for commercial and industry buyers.