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Case study

Leach’s Storefront Build & Systems

Leach’s Trade Storefront · Full-Stack Ecommerce Engineer · 2026

Led Leach’s Shopify storefront end-to-end, covering architecture, UX, merchandising, and custom B2B systems that support day-to-day operations.

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ShopifyLiquidJavaScriptCustom App Development
Leach’s Storefront Build & Systems
Leach’s Storefront Build & Systems mobile view

Context

  • The storefront needed stronger product discovery, clearer purchasing flows, and trade-focused UX across navigation, collections, search, and cart.
  • Leach’s also required bespoke operational features to support trade accounts, pack-based purchasing, and live order visibility inside Shopify workflows.

What I owned

  • Led storefront architecture and theme development across key templates, UX patterns, and merchandising structures.
  • Built product page and purchasing flows, including upsell sections and a redesigned cart experience tailored to trade buyers.
  • Built navigation, collection UX, and search results design to support merchandising and faster product discovery across a large catalogue.
  • Implemented a pack bundle system using Shopify native bundles plus a custom stock relationship app to manage linked inventory behaviour.
  • Built a trade account signup app and a live order feed to support B2B onboarding and operational visibility.
  • Delivered additional theme sections and ecommerce improvements across the storefront while maintaining Shopify scalability.

Outcomes

  • A stronger trade buying experience across the full storefront journey, from discovery through checkout.
  • More flexible merchandising and upsell capabilities within the Shopify theme.
  • Operational improvements through bespoke apps supporting bundles, trade onboarding, and live order visibility.

Screens

Joseph Hackling – Full-Stack Product Engineer