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Case study
MAXVAC Site
MAXVAC · Full-Stack Product Engineer · 2024
A series of theme, UX, and internal tooling improvements for a specialist dust-control brand, including new landing pages, merchandising upgrades, and automated catalogue generation.
View live project ↗ShopifyLiquidJavaScript
Context
- The site needed modernised UX, improved merchandising, and faster ways for the team to manage product content.
- Marketing required campaign pages and reusable components for new product launches.
What I owned
- Delivered multiple high-impact landing pages and campaign sections, including a modern launch experience for the Dust Blocker range.
- Built a geo-aware retailer lookup section that dynamically shows authorised stockists based on the visitor’s region.
- Created a catalogue generator tool allowing the team to produce an always-up-to-date digital catalogue without manual editing.
- Implemented new product-focused Liquid sections to improve upsells, feature highlights, and PDP storytelling.
- Modernised key UX elements including navigation, product discovery, and the mega menu.
Outcomes
- Smoother product discovery and clearer merchandising across high-value categories.
- Faster internal content workflows through custom tools and dynamic catalogue generation.
- Improved brand presentation and more consistent campaign design.